Meet Derral Eves on the Enlighten Millionaire Podcast, he is the Executive Producer and CEO of The Chosen, Partner to Mr.Beast, and YouTube consultant with billions of views. He has helped 27 Youtube channels achieve the Gold Play Button of over one million subscribers
Listen in on Derral's journey and his pivotal moments, how it all started for him growing up mowing lawns to buy his first car. How Derral saved a corporation $863,000 and was forced to quit because they wouldn't give him a $10,000 raise and went on to make millions on Youtube.
#Enlighten #Millionaire #Producer #CEO
3:21 Derral Eves' childhood
6:26 Having a bank account at a young age
11:33 Derral answers whether growing up being in a big family to prove himself or seek approval from his parents
12:24 From delivering newspapers to milking cows
See full time stamp & transcript here: https://www.enlightenmillionaire.com/emp-derral-eves-transcript
Derral Eves 00:00
A student that I mentor and she's 86 years old and loved what she what she does is amazing to see a lady in one year make well over seven figures more money than she's ever made in her whole life. Now, I think that's why I love YouTube so much. There's a lot of ideas that it's just for the young people, and there's always an opportunity. It doesn't matter how unique it is. There's a community for everyone. There's content for everyone.
Enlighten Millionaire Podcast 00:26
Welcome to the Enlighten Millionaire podcast with special guests Derral Eves. What's up, Derral.
Derral Eves 00:33
Hey, I am excited to be here.
Enlighten Millionaire Podcast 00:35
I am so excited and grateful for you taking the time and energy to share your journey. For those of you don't know, Derral, is a Wall Street Journal best selling author with a YouTube Formula. Having taken over 27 channels from zero to a million subscribers earning that gold button generating 68 billion views on YouTube alone. And over 22 billion views on Facebook, inspiring YouTube creators all over the world for net positive impact. He's the executive producer of The Chosen with over 378 million views with the purpose to inspire over 1 billion people. Welcome to the Flow Show, Derral.
Derral Eves 01:19
I'm excited to be here, for sure.
Enlighten Millionaire Podcast 01:22
Excited to have you. And before we get into all that, I like to start all the way back? Where did it all start for you?
Derral Eves 01:32
Well, at birth, of course, Come on No, come from a pretty big family. I'm one of 10 kids and family is pretty much everything for me. And it started with an amazing mom and dad and siblings to match for sure. And I think my journey on just understanding hard work and having things pay off started with my dad, he owned a couple companies incent general contractor and did a lot of development. So I was always seeing hard work and you know, things that he was project that he was working on. But my dad is a big believer that you got to pull your own weight.
A student that I mentor and she's 86 years old and loved what she what she does is amazing to see a lady in one year make well over seven figures more money than she's ever made in her whole life. Now, I think that's why I love YouTube so much. There's a lot of ideas that it's just for the young people, and there's always an opportunity. It doesn't matter how unique it is. There's a community for everyone. There's content for everyone. Welcome to the Enlighten Millionaire podcast with special guests Derral Eves. What's up, Derral. Hey, I am excited to be here. I am so excited and grateful for you taking the time and energy to share your journey. For those of you don't know, Derral, is a Wall Street Journal best selling author with a YouTube Formula. Having taken over 27 channels from zero to a million subscribers earning that gold button generating 68 billion views on YouTube alone. And over 22 billion views on Facebook, inspiring YouTube creators all over the world for net positive impact. He's the executive producer of The Chosen with over 378 million views with the purpose to inspire over 1 billion people. Welcome to the Flow Show, Derral. I'm excited to be here, for sure. Excited to have you. And before we get into all that, I like to start all the way back? Where did it all start for you? Well, at birth, of course, Come on No, come from a pretty big family. I'm one of 10 kids and family is pretty much everything for me. And it started with an amazing mom and dad and siblings to match for sure. And I think my journey on just understanding hard work and having things pay off started with my dad, he owned a couple companies incent general contractor and did a lot of development. So I was always seeing hard work and you know, things that he was project that he was working on. But my dad is a big believer that you got to pull your own weight. And it's not something that you can just live off of them or anyone else, but you have to be self sufficient. And so he created opportunities for us kids to earn some money, because he wasn't going to be paying for our school clothes and all the different things that if we wanted to go be a part of sports, well, we needed to pay for the athletic fees and stuff like that. And so he created opportunities for us to go and you know, really work or money and see the whole process. And I think where it's a little bit different, like most people that are employed, they'll say, hey, come work for me. And you can scrub toilets or do whatever and then they paid premium. But no, I mean, we we got a paper out. And it was pretty much working the grind at a very young age just to to pay the bills and to contribute back to the family. What was your one of your earliest recollection of self sufficiency? I, I saw all my friends that their mom and dad would just give him like 10 bucks or whatever. They'd be providing everything for him. They'd got their toys and their clothes and had the greatest and latest type of everything. And it wasn't that way my family it was like, Hey, if you want it, that's great. I mean, yeah, when Christmas comes around, you might get a Christmas present, when your birthday comes around, you might get a birthday present. But if you really wanted something bad enough, then you need to find a way to earn it. And that's where my memories actually go back to my dad giving us opportunity and getting us in a way to bring in income to pay for the things that we wanted. And what age did you start that or start working on the paper route? Yeah, I was seven. And that seems a little young. But for a paper out. I mean, we just get up early in the morning and gang could deliver newspapers. And then we got an opportunity to extend our route. And so we had multiple routes that says my brothers and sisters, you know that we're all working together on this and just getting everything done. I remember very vividly, you know, in the mornings that they just bring the newspapers and pallets and they just drop it off at your your house and we would just kind of sit around and we just kept our own assembly line. One pulls it off, we have one wraps it the other one puts a rubber band on it and then the other one packs it into the we have these little harnesses that would carry these papers around and it was it was really interesting. Just because being seven years old and and I made decent money I was able to get a bank account and start paying for things that I wanted. And it was really interesting to have those financial choices at that young of an age now. I did spend a lot of money on like Star Wars toys and and baseball cards but it was it was fun. It was a great opportunity to learn how to, to work and to work with my siblings. It almost taught you the value of creating abundance for yourself and then allowing you the ownership and responsibility of what you wanted to do with that money from a very young Yeah, very much so. And it was, my parents did a pretty dang age. good job at not necessarily telling us what we can and can't Give us an example of something that you did that was at 20. at get, but setting some parameters so that we we could learn how to save. So like for my dad, he says, like, you can put 50% in the bank, and then the other 50%, you can go and do whatever you want with it. And so that was kind of the the mechanism of what was able to do. But that was one that I didn't really spend much on on a lot, I just kind of did an 8020 rule and let that you know, let the money accrue. And it was, I was quite shocked at how much money I was able to generate compared to my friends. that young age? Yeah, every time that it would come in, the money would come in, I would first pay my tithing. I'm a, you know, religious person. And those I was taught to tie. So I take 10% right off the top. And then after that, we'd break it up where it was 80% in the bank 20% was discretionary money to be spent. And that's usually what I bought my, my candy or you know, baseball cards or whatever, from there. And then I just let that money kind of accrue in the bank where my dad was more about 50 50. But you know, for me, I'm like, I didn't really have much to do seven, eight years old and didn't have much to buy. But yeah, it was it was fun. So your dad being entrepreneur, he saw this as an opportunity for you and your brothers and sisters to work together to learn together. Yeah, I think it was more that he didn't want us to be the lazy kids just playing Nintendo. I guess Nintendo wasn't at that ages Atari at the time. But you know, the same same thing. It was like, it was just like hanging around the house and not contributing. So yes, we still had our chores. But the more important thing was we were out doing things and what what really was interesting, if we wanted to make more money, we had to get more routes. And so what we did is we had multiple routes that was added. And when you're having a lot of brothers and sisters, you can get a lot of the stuff done. And so we're probably doing two times the normal and my dad says, hey, you know, there's an opportunity to have a weekly newspaper that his calls comes out at the weekend, it's called The Weekend Review, if you guys want to pick that up, it's the same routes, and you'll you'll be able to make more money. And so for us, I learned that at a very early age, you know, there was an opportunity to capitalize, but I also noticed that if I wanted to make more money, it actually took more time to do that, you know, it's whether it's designating a Saturday, which I wasn't too excited about, because I just wanted to play on Saturday, but getting it done early, was there, but I just I just noticed it at a young age that man this is life where you just grind away. And if you want to really expand, it's just like, Okay, you got to just put more time, energy and effort into it. And that was a false facade. But I think that I think the essence was that, ah, I didn't know any better. And I just I just noticed that my bank account was increasing every time that we had payday, and it was nice. And then it wouldn't when we got that other one. It worked out really good. Because of the all the things that I wanted to do with football and so on, I just had plenty of money to to take care of my needs. I really love that lesson from such a young age to have your own bank account. So you have more ownership of what you spend on and that autonomy. Now, with your mom, I tell you a story though, I gotta tell you a story because it's like, here's an interesting thing. And I'm gonna I'm gonna throw one of my kids or my brothers under the bus but just like, we have a bank account at a young age you don't you don't get it. And I have an older brother Jack that actually took my my bank information, went up to the bank and withdrew some money. No. I tell you, like how do you do that as a kid like the teller couldn't even tell us apart? It's like, don't you need an adult for these things? I don't know how it happened. But it is true. And I just yeah, that that still rubs me wrong. It did he think he was gonna get away with it. Oh, he did. He totally did. And it was it was interesting. Luckily, my mom intervened and I was able to get my money back. Why don't you just take your own money and do that. He's like, Oh, it's just easier to the IRS, whatever. But anyway, I mean, you're young kid, whatever. But I was about to say growing up one of 10 What was the like being in a big family? What would you say is like the biggest benefit of being in a big family like that. You're never bored. There's always someone to play with? No, I think I think the benefit is there's a lot that's going on, and everybody has all their individual things that they're doing. And then it's just that, you know, that sense of family and I was always blown away because my parents even though I came from one of 10 My parents spent so much time with me personally, that I didn't even know like when I talked to friends that you know, they it's just them and a sister and their parents didn't even spend half the time that my parents did with us and so I don't know that's The cool thing, but I think for me, it's just, you know, they're my, my best friends and we'd hang out we play, you didn't have to go to anybody else's house, we just go do what we wanted to do. And it's been great. And still to this day, I mean, I, I literally just hang out with my brothers. I don't really hang out with anybody else besides that, and my kids. So my wife, of course. What a beautiful foundation. Now, with your mom, what would you say is one of the values that you learn from her growing up? Yeah, um, my mom is probably the most the most determined person I've ever met. So like, you don't ever want to cross her. And if you do, she just has the longest memory. And I mean, it could go 10 years away, she's still, you know, fretting on something. But she's probably the most optimistic of getting things done. She's not intimidated by anything, she'll learn anything and do anything. And that's something that I admire, and especially at a young age, you know, she just jumped right in and do whatever we're most moms like, it's either beneath them or, or they, they can't do it, my mom always was the one being very positive, and just just rolling up her sleeves and going to work. So I think both work ethics from my mom and dad were really quite strong. And that's kind of what led me on my path, at least on the journey, for sure. So learning hard work from your mom, did you ever have growing up being in a big family like this desire to prove yourself or like seeking for approval from your parents? Um, I think I don't know, for me, I was the middle child. So that's you had the middle child syndrome, where you are seeking that I definitely tried to get the attention in the room, you know, as much as possible, whatever, whatever that that that was at the time, but I don't know, I just like for me, I just like to make people laugh or whatever. And so that's kind of trying to be the center of everything, I guess, if you're the middle child, but I don't know it just being one of 10 kids. It's like you're in your groove, and you do your thing. And you have younger brothers and older brothers and sisters. And sometimes it's just you. And then other times, it's like all of you on so I don't know if I was craving that. But it just, it's just something that happened. But I don't know. I don't really That's a good question. Because I really don't know if I was act actively trying to get their approval every every step of the way. Hmm. And what was next for you, like you were building this paper route, you were watching your money accumulate in the bank, and what was next for you there? Well, my dad, my dad's pretty passionate person, when it comes to understanding life and how to navigate it. And I remember him coming to me and says, Okay, we got quite a bit of money in the bank, and you have options, you can just let the money accrue. And you'll get a percentage rate coming back from the bank. And he explained the percentage rate, this is back in the 80s, when the percentage rate was like horrible, you know, it just barely went through a recession. And there's just like, next to nothing. And he says, We can do something else with it, we can actually apply that money. And we can actually buy something, and then it will increase the value and go again. And I was actually down for that, which I didn't understand at the time, the complexities of it, but we ended up buying a cow and use the money to buy a cow. And that led to milking the cow. And so we had money come in that way. And so we're selling the milk, and then also, you know, handling cow and then when we sell calves and stuff like that, that's where I was starting to, to flip the money a little bit because you'd buy it at a reduced rate, you know, getting for a couple $100 At the time, and then we were able to flip it for about 1000 ish dollars. And so just, there's definitely other costs that were involved. But that's that that was the next stage. And so I basically stopped delivering newspapers, and I started milking cows. So that's that's what happened next. And but it was it was interesting. It taught me I didn't want to be a farmer. I can I can honestly tell you that milking a cow, old fashioned way in the rain. That's not very fun. It's just like, it's a stinky and it's just so so putrid is the best word for it. But I did have opportunities. And so you know, we had a place for the cows. My dad had some property and we put them out there and build a barn and went through that whole that whole process. And then my brother didn't do cows. He actually went for the chickens. So we had couple 100 chickens out there too. So I mean, we had the full on farm man. I mean, that's that was going on. I think we were all in one way or the other trying to our own our own way of making money and making that farm grow a little bit bigger. So one of your first investments was actually investing in cows. And you were generating income from milking the cow. Well, well, it does. Let's let's leave give you clarity on it so that milk was picked paying for the maintenance of a cow because like you got to do crane. And there's other things that go from there. So I wasn't making the total profit on it, but it was more. If it was, if it was a heifer then it was like having heifer have calves and then you'd sell the calves on market. So that that was kind of where that was coming from the milk was was taking care of just the the maintenance, and then we had the overhead. And then we had extra money coming in from there, it actually surpass the paper out quite substantially in a short amount of time. So I didn't feel bad because I wasn't putting in a as much energy and effort as I was before. However, he still had to milk the cow twice a day. And we had Holsteins. And so I mean, they're giving five gallons of milking, you know, and so that's 10 gallons a day. 10 gallons of milk a day. Wow. Yeah, no, it's crazy. And so so that was that was pretty intense. And then that led to two cows that we've milked two cows a day, the other one didn't produce as much, but you know, but it was still we were up to like, 15 gallons a day. And so yeah, I mean, we we were basically married to that cow, because like you couldn't go out. We've had to find people to come milk for us. And, you know, it was an interesting time of life for sure. Now, how did your perspective on money changed? When you went from there was a lot of work in the paper route and also milking the cows? But how did your perspective on money changed to investing when you flip these cows? What was that like for you, I've heard of flipping houses, I've never heard of flipping cows, this is how it worked, we would impregnate the the heifers, they'd have calves. And then we'd raise the calves and then sell them an auction so that people would come in, if they wanted full grown cows or whatever, that's, that's what you do. And that that became the cycle of things. And so for us, there was times that we would just go buy cows at auction, just brand new calves, and then just nurture them up, you know, from there, and then sell them off, you know, in the fall or whatever. And what blew me away was just spending just hundreds of dollars and then making 1000s. After that I was kind of blown away of of that concept just in a short amount of time. Now, of course, there's overhead and certain things that had to happen. But I was just kind of blown away at this process that at this young of an age I was I was 1011 that I was making some pretty decent money, as I was still living the 8020 rule. So you know, the bulk of that was just going into savings. And you know, it was it was starting to accrue. And I don't know, it was a unique opportunity to see life and to know how to manage things because like, my mom and dad weren't paying for stuff like he wanted does with cows, we had to go and barter and manage and go from there. And my dad was always behind the scenes making sure we didn't overpay. But yeah, it was running a little cow milking business and flipping cattle. By the age of 10, and 11, you learned the value of investment and having earned several fold. What what's next for you after that? Well, this might shock you a little bit. But when I was 12, my dad came to me says, look, you've you've made a lot of money. You can see it in your bank account. And once again, we can continue to do cows, but he goes, I want to teach you the real way to make money. What's the real way to make money and he says, Well, you know what I do for a living and, and you know, I do real estate and constructions and I want you to take the money out of the bank. He did pull it all out except for 10%. And I want you to take it up to this guy's house and offer to buy his lot that he has for sell. And there's an old farmer in town that had a lot and he was slowly using that to FERS retirement, he just kind of sell off his property and just live on the stuff from there. And I remember going up there and I don't know why my dad wanted cash. I don't I don't know if he just said who does that? Well, first off, you know, that's incredible. Well, so he he drove me to the bank, and we got it out. And you know, he drove into the guy's place. So he was in the car. But I went in and I said, Hey, you know, I noticed he had that piece of ground and I want to buy it and the guy just towards me, he's like, What are you talking about? You're like, you're like 12? Like what's going on? And I says, Yeah, I'm willing to be your ranch hand. You know, and I can work that down per hour and I could put a down payment on it too. And I'll pay you know, a couple $100 a month, you know towards it because it was a very expensive piece of property for me at the time. And he after he was didn't think it was a joke anymore. He looked at the money and so my dad was outside my dad waved at him and he goes Okay, first off Parents usually come in with you when you're doing something like this, and I says, Yeah, my dad doesn't do stuff like that he's more, if you want something, you got to go grab it yourself. And, you know, yeah, I'll support you emotionally. But other than that, he got to go get it done. And so we had a good laugh. And the guy took the money, and my dad gave me just a quitclaim deed. And we had a little contract all made up that was kind of filled in the blank. And that was my first real estate deal. And what was interesting is, it wasn't that that big of a piece of property or anything, but it's like, I didn't really comprehend it at 12 years old, I just I didn't, I just basically own something and my dad went further on to explain us is like, you can have money in the bank, but people that have money in the bank to let the money just sit in the bank is people that are just funding a bank, he goes, you either need to become the fund to fund things or in you know, you got to get through investment. And so he was trying to teach me that is there's no point of just having a crew, even just the marginal, you know, percentage points that you have, at a bank, let's just really invested in a unique way. So at 12, that's what I did. And I worked from 12 till I was 18 years old. So for this guy, just off and on, you know, with with projects, and, and stuff like that, until I paid off the property when I was 18, I just it still didn't comprehend to me the amount of money it was until I sold it. And my dad came to me suitcase. So now it's time to, to flip your investment. And what was interesting was just getting ready to dedicate two years of my life in South America as a missionary for my church, and just kind of working in in that. And if you have to pay for the whole thing. Like nobody provides that for you, my parents weren't going to pay for it. And so if I wanted to go, I need to pay for it. And he goes, now's the time to flip that property. And you can use the money that you got out of it to pay for it. But not only did I have enough money to pay for my room and board, you know, for two years in South America, but I had enough money to buy a car when I got home. And then I also bought a lot with it. And I didn't have that lot all paid for outright, I think I owned I would like like $30,000 or something like on it. But well, that was a lot. And we moved to that we build a house on it. So it would about $30,000. About that time. But it taught me so much that I didn't really do that much. I wasn't I mean, it was working it down and paying, you know, a couple $100 a month, you know, for, you know, quite a few years. But it was a lot, there's a lot more money than I've ever seen in my life, you know, and I had no idea that could be so lucrative. And I was thinking in my mind, I'm like, Man, I really, if I would have had the full money, I wouldn't even have to do anything. And I just had, you know, this huge return, just in a few years, like that's a pretty amazing opportunity. And so my mind went more like that. And then I thought about all the times that I was doing the paper route. Like if I wanted to make more money, I had to extend my route. If I wanted to make more money, you know, with cows, I had to buy another cow or flip another cow. But this one was time, the more time the more value went up. And when I sold it, I had so much money left over. And I was able to take care of myself, that it just gave me a different perspective about making money and the opportunities were there. What a powerful lessons, I want to unpack some of that a little bit more. You learned at a very young age about sweat equity, right? Because sometimes when people when they think of, oh, I don't have the money to go buy the house, or I don't have the money, you figure it out a way to provide value and put in sweat equity, and then negotiate that with a with the owner with a farmer. And so that's a really powerful lesson of sweat equity. I'm curious, did your dad help you see that opportunity? Like, what what he did in the beginning of Cisco by this, I'm gonna show you, you know this, and I didn't get the sweat equity part. He just says this is how you you want to negotiate the deal. And I just basically regurgitated what he said. So I mean, I didn't understand it. Like I said, at 12 years old, I come to appreciate it down the road after I sold it. So and another thing is the ownership that he really allowed you to go in and negotiate yourself and really take part of that there's a sense of empowerment in that that's so wise and inspiring. And you took us six years to work that off and then you flipped it and you made more money with it. And then when you were when you were working or when you're doing your two years in serving, what was the biggest lesson for you during that time? melody line up humility, Humility 100%. So, like I growing up, I thought the Earth revolved around me, you know, just like I just it was what is what was in it for me. And going and serving people, especially in a poor country, just opens your eyes to what, what really life's all about. And I would say humility because I spent time learning Spanish my first area, they didn't even speak Spanish, there's a language called Guarani. So I couldn't even speak the language had to learn two languages just to even communicate. And if you have ever been a part of, you know, going into an area where you can't communicate, and it's hard to get by, it's very humbling to learn when you have kids making fun of you, your Spanish or your gwatney, because you you don't speak it very well, you know, and then adults, once you start speaking it, they're like, oh, yeah, my two year old speaks better than you. And it's just, it's very humbling in that in that regard, and they weren't being mean, it was just telling the truth. You know, it was really horrible. But I think it, it taught me, probably the most valuable lesson that I learned up to that moment in time is I saw the happiest people I've ever seen in my life. And they didn't have much however, their wealth and abundance was actually with the relationships that they had. And I remember going into this one hut, and it was me and we always have a companion, you someone that's there with you. So we went in there, and this family was just starving. I mean, it was cardboard, you know, sides and a tin roof. And, you know, it would rain, like you have no idea how much rain is so bad. And we went into the house and we're eating food and and you just don't want to offend people. So you just take just a little bit, you know, cuz you know that you're eating into their food supplies and stuff like that. And so, but if you see how happy they were, and then one of the funniest things ever happened was happened at that time is the mom was getting on one of the kids can eat your rice, you know, there's people starving in Africa right now. And here, you all have an abundance of rice, I'm like, Oh, my God. Like every mother in the world right there, right there. And here they are in the most humble thing ever. And yet, you know that she's like, we have it so good. And there's people in Africa that don't, and it's probably true, you know, it's just, it gives you a different perspective on life. But I think for me, it changed my perspective to know that it's not just about me, it's about others. And one of my mentors growing up, we haven't talked about it yet. But one of my mentors growing up as my grandfather, and during my teenage years, he was critical of helping me just kind of navigate because I like I said, when I was, you know, thinking the world revolved around me, I was pretty abrasive with my parents. And so I spent a lot of time with grandpa. And he was able to give me a little bit of clarity, and he could call me down and he can talk to me. And that was one of the things that he was hoping that I would learn is, you know, that life is meant to, to cherish, but to cherish it, there's several different ways, but it's more about helping the world become a better place. And luckily, on those two years, I was able to see that the world the world didn't revolve around me. First off. Secondly, Happiness doesn't come through things. Happiness comes through the state of mind, and who you surround yourself with the people that you enjoy being around. And then the third thing was, and this is probably the big one for me, is not wasting time on things that are not important. And I think that those those three big lessons got unpacked during those two years that kind of led me on a on a journey of where I'm at today. The value and importance of mentorship is so, so key and so instrumental to one's growth. I'm curious, what was one of your favorite memories of your grandfather? Growing up? Good. Good memory, bad memory. Anything in between? Yeah, yes. Your favorite one. Okay, so my grandfather. He's pretty tall. He's He's like six, six, and he was a boxer grew grew up on a coal mine. So he was mean, like, there's just no ifs, ands and buts like he wouldn't back down. But he was like, the nicest person that you'd ever meet. He always had a joke. He always had a story. And I never saw his main site. My dad says hey, you don't want to cross your grandfather ever. And I was 17 and so do construction. That was the How was pains for some of the work I do some construction and then I pay some of the money to that to the property and then I go work, you know, as a hand for that older gentleman. But we were putting in a sewage sewage line. And I grandpa was on the backhoe I was in the trench, giving him directions and then also laid out the pipe making sure it's level and so on. And I was in the trench and I had another job that was because I hated construction. I hated the others. But I had another job on top of it where, you know, I was working at swimming pool as a lifeguard, and I just, I was late, you know, and my grandpa, the guy was just complaining that I was late the whole time. And, you know, and he says, just as like, Derral just don't say it anymore. Let's just get it done. And then you can go to work. Like, let's just, you can't just just drop out the job's not done. We cannot leave, but I wouldn't let it go. And that was the first time that I ever saw my grandpa ever mad at me. mad at anyone, but he literally picked up a pipe wrench. He like literally somersaulted out of the back. Oh, down in the trench and he was gonna hit me with that freakin pipe wrench. I went running as fast as I could my dad the whole time. He says he was like telling me to shut up. He's like, No, shut up, shut up, shut up. And I just, I just lit it. And I just it's like my grandpa's eyes glazed over. And he just he was going all in. So luckily, I was fast. At that time. You saw it was coming. Oh, I was gone. But yeah, no, you know, nothing, nothing bad happen, you know, but if I just saw that I was kind of pushing his limits. And that was the first time and I had to ask for forgiveness. And he asked for forgiveness, too. It just it that that's kind of the essence of my grandpa. But I think the biggest thing as a mentor, he just listened. And he never told me what to do. He always let me come to my own conclusions. With a story. He always tell stories. And that was kind of his his deal. And you know, whether they're parables or whatever, you know, he had a story or two to anything that was going on. And he just would just leave it at that he was let me just tell you, and he tell a story. And then you could you could draw from it however you want. And it actually helped me see things differently. Especially where I loved and trusted him, I, you know, I didn't have my defensive guard up, like I had with my parents. Such important mentorship, growing up. Now, you mentioned something I want to unpack a little bit more about how you're working multiple jobs, you were being a lifeguard or working in construction, you were doing all these different things. And you're putting the 80 20 rule, you were putting money into the bank, you're paying down the property that you had, what, when was it that you realize the value of stepping back zooming out, and like I'm going to invest in something that's going to have a return later on, and not that instant gratification of I'm just gonna go buy the latest, latest and greatest than just spend our money quick? It took me a long time to realize that when I got home off my mission, I used the money that I sold the property for the money I created, like I said, to get a place of my own. And that was that we got a lot. And we put a modular home on that lot. But we put it on a permanent foundation and finish it out. And that was the first home that that I bought. And that was about the time I was getting married. But even at that time, for me, it was more the instant gratification. It took a little while before I was able to see oh, there's other ways to do this. And I think the the biggest thing was, I didn't know what I was going to do for work. Because what I wanted to do for work, I had to move. You know, I always wanted to create Superbowl commercials, that's what I wanted to do. And I was going to school at the University for that. I knew that I had to either move to Chicago, LA or New York to work with one of the big firms that does that. And I just I just wasn't willing to move, you know, for me families everything and you know, living you know, especially after getting married and starting to have kids I wanted my kids to have their best friends be their cousins. I wanted them to be able to walk to grandma and grandpa's house and hang out with them. You know, that's that's what my life was like. And I wanted them to have the same thing and so I for went my my dreams of working with some agency that would give me the ability to create Superbowl commercials. So I yeah, that was a very, very interesting thing. So give you context. I was going to school trying to get a four year degree working nights going to school all day and then doing an internship and so I was just trying to grind away and I tried to do it as fast as I could because like I wasn't the best student because I don't necessarily agree with everything that's being taught and I think there's a lot of wasted time. And I think there's a lot of busy work when there doesn't need to be busy work and so I I knew I needed to give that stupid piece of paper And that's, that's what I did is I just I got on the quest and I think I get this from a mom is like, says My mind's made up, it's just like, Okay, watch out, I'm going for it right. And so that's where I had a goal of getting a four year degrees and in two and a half years, and so got a four year degree in two and a half years. So. So you're telling me that you got a four year degree in two and a half years, while working nights? Waking, working graveyard shifts? And just going through that? Like, what was that? Like? Can you unpack that a little bit more? What was that like for you, too, I was a, yeah, I was a walking zombie. I, I would wake up at 930 Drive 30 minutes to Zion, Zion National Park, I used to work as a night auditor at a hotel. And I did that, because I can get all my work done by like one or two. And then I had a couple hours, I could do homework, because everybody was sleeping, there wasn't a lot of things that's going on. And then you know, around, you know, four or so four or five, I just had to get everything ready for people that are leaving the coffee and all the other stuff and get, you know, checking people out. And so I do that, and then I drive home, kiss my wife and daughter, and then I drive another 40 minutes up the road to Southern Utah University and go to school all day. And we'd go there till about, you know, three or four or five in the afternoon, come home and do that day all over again. So that was kind of the story of my of my life at that time. So you are balancing also having a family along with graduating in two and a half years. You know, yeah, that's really incredible. Because at times, people like, feel like we don't have enough time. We don't have enough time. So what was it about your goal that helped you push through those, the grind, if you will? And where did the energy come from? Yeah, I mean, my motivation was my, my family, my wife, and my kid, I just knew that I could either delay this, or I could just get it done quick, and I can spend more time with them. And that was kind of it was really to my wife's credit, because she encouraged me to go for it. I don't sleep much as it is, but like, she basically I go hang out with her as much as I could. And then I'd fall asleep wherever we were at. I mean, that was the story of my life. I didn't really sleep in a bed too much. Cuz she wanted to go hang out with her family or whatever. And so we'd go down there, and I just like conk out in the chair, you know, and then it was time for work. So probably wasn't the most healthy thing. But it was what it was. And it kind of led me to where I'm at for sure. And what was the the next big pivot for you? What was the next big transition? Um, I think it was, for me, it was more, what was I going to do? I knew I didn't want to do construction. Because my dad did that. I saw opportunities in real estate, but I just really, I don't know, man, I just it wasn't my thing. I wanted to make, you know, cool ads. And I was obsessed with that as a young age. I mean, very, very young age. And so I, I just looked for what can I do to stay in southern Utah and make a lot of money because I'm ambitious, right. And so I looked at all the jobs that were I knew I just didn't want to do anything construction or anything like that. And I didn't want to go to medical school. But I noticed that there is like a hospital administrator that made seven figures. And I'm like, Oh, well, that's my path. And so I had the head of the communications department reach out to the hospital, local hospital and, and get me a job was actually internship for the summer. And that led to a job. That's probably the biggest step was that. And then they gave me the curriculum and what they needed done. You know, during the summer for the summer internship, I got it done in a week. And they're kind of like, Wait, whoa, what's going on here? Well, summer internship, he finished it in a week. Well, he just it wasn't it. I don't, there wasn't a lot to it. It's just like design this do this ad and, you know, this is in their PR marketing department and like, I've been, you know, on a computer forever. And, you know, I was using Quark Express at the time. And Photoshop and Illustrator and site, I just knocked it out. I just felt like okay, let me just get this done, and then give you context. In school, part of the strategy I did is don't waste time on classes that wasn't necessary, and then clip out as many classes as you can. So I clipped out all my graphic arts classes as Adobe Certified Expert. So I got clipped out of the Photoshop Illustrator, you know, layout classes, club data, Spanish, got Spanish is my minor that was 20 You know, 20 some odd credits and you know What's clipped out? So when you take a test and you prove that you're competent, and you have to take the course. So you pay for the course You pay for the test, and then you get it done. So, and then you prove your proficiency, you know? Yes. Yeah. So that's that was the strategy there. So for me, I just treated it like that. I'm like, okay, they want all this stuff done. And it was like, week, week and a half, I had it all done, and I go, so they offered me a job, you know, so my senior year, I was working nights, but I also worked off times down doing an internship at the hospital that led to a position as the Assistant Director of Public Relations for a regional hospital, right out of school. So you were you added more to your plate? You had an internship on top of going to school with a new family? Yeah. Well, I mean, cuz that I had a plan, right? I mean, when you have a plan, sometimes you have to walk through the valley of glass, right? It's just like, Okay, it's not gonna be comfortable, you just got to, you got to just push through it. And that's what I did, you know, and it was, it was hard, but it's over with, and I had a really good job, you know, right out of school. It wasn't exactly what I wanted to do. But I was in ads and marketing. And then I had a path, I had my plan to become the hospital administrator, I got the accepted into an MBA program in hospital administration. And so I was I was ready to go, you know, that I think that's where it began. And then I learned very quickly, working in a in a corporate ecosystem, there's their stresses and challenges. And one of the problems that I had, when I said, I wasn't a really good student growing up, I have a problem people, like dictating to me my schedule. I like that I like that freedom of doing what I want, when I want and how I want and I was just, I'm obsessed with learning, like, like no other. I'm obsessed with it. But I just don't know why they have me want to learn certain things that I think is relevant. And so when I was working at the hospital, I found very quickly, I was really proficient at my job, I designed the corporate website. This is back in 1998 - 99. And so I can program and I also do graphic design, and I did 16 publications for this hospital. And through the work, then is almost seven months. I saved $865,000 for, you know, just working there. And for me, I just I thought I needed to get some benefit out of this. And so I went in and I knew if I ever wanted to progress, I need to become really good friends with the people that make decisions on this. And so I went to the the admin area and and saw the comptroller of the hospital, and also the CFO, they were kind of chatting together. And I just kind of stuck my head in there. Oh, Tara, we were just talking about you come on in. And I knew here I had to the three people that would decide if I could get paid more money in the same room. And I says Now's my chance. And I was explaining how much I love it. And you know, how amazing the opportunity is, and how much money I saved it. And they're like, yeah, we're just super excited. You know, you have every level. And then the CEO, the guy wanted his job came in and he goes out, Derral. Yeah, yeah, you know, so I'm like, Dude, if there's ever a time for me to get a raise, this is the best time they see my value. They know that I'm important and so on. And I says, Yeah, I just got accepted the MBA program, you know, going to hospital administration. Oh, yeah, that's so great. And I says, Well, you know, I was wondering, you know, if I could get a $10,000 a year raise, I mean, that wasn't even $1,000 a month, you know, a new family and, you know, just all this stuff going on. He's like, whoa, whoa, whoa, whoa, he goes, you'll be making more than your appropriate supervisor, man. We just can't do it. We don't operate that way. And I'm like, well, but I saved $865,000 Yeah, what did they say? Yeah, and they're like, Dude, we see you and this is this this was the killer for me. We see your potential man we see you going a long ways in this organization. We love you and we just think that you're amazing. But you got to realize there's a process to all this this is not you know, this is Corp, you know, the way the corporation's work and stuff like that there's a ladder and you know, you just need to you need to fall in line is what the moment was. And then the words came out of the CEOs mouth. He goes Derral, you know, I can see you running this hospital in 15 years. I'm like 15 years I kind of wait 15 years of this crap of dealing with this corporate ladder stuff to do that. Like why can't I do it in five because I that in my mind, I literally thought as a graduate get an MBA and just move up quickly because I like I move at a fast pace. And I just knew I would never be happy there ever. And I just remember going out of that room. pulled out my cell phone cell cell phone was like really huge at that time back in 1999. Nokia phone but I opened it up and called my wife and I basically told her I was going to quit. And she was hard. Just we just barely had a young child, just barely out of school, we had some some obligations that still need to be paid, hospital had amazing benefits from health insurance and all that other stuff. It was it was good. I just says, I will never be happy here. I just I think that it will be a prison sentence for me. And she goes, Well, I support you, like, whatever you want to do. And so I went back home, and I just, I need to start my own job. She's so know if there's anything that I just don't feel comfortable with is you, you know, starting your own business. And she to explain why she got her degree in accounting, she worked at the bank, and she saw everyone just scraping by to meet payroll, and how difficult it was, and then her father, in his entrepreneur journey at some struggles, too. So it was really hard on her. And she would rather have stability. And so she's like, whatever, and I go, okay, so if you tell me that you don't want me to, I won't do it. And so I looked for job opportunities, and the job opportunities, were quite abundant. I had a lot of job offers, but one was still in the state of Utah, it was up to Park City, and I had to work on Sunday. And I just don't do that I just That's my day for asked. And I'm a very religious person. And I just didn't want to do that. But it was still moving away away from my family. So if I can move up there, I might as well just move to LA or whatever. And I had a couple offers in LA and Chicago. But I just I just, I knew I just needed to start my own business. And so just nothing panned out. And my wife and I just talked about it, talk through it. And we prayed about it. And she's like, okay, just go ahead and start your own business. And that's what happened. I just basically started my own business after that. And everything magically works. Not really, at least in my mind, and we're ready to go. Yeah, but that's how it all started. And so I knew baby, we had a mortgage. And I was the sole provider. And yeah, it was tough, it was a tough thing, I want to unpack that a little bit more. Because that mindset of you, starting your own business, that's where things really started to change for you. There was the nudge of the hospital administration. And then what was ultimately, the thing that helped tip you to make that decision, or to make that pivot? I believe it was my understanding of what freedom is I just like, okay, so it all goes back to to grade school. I just didn't, didn't like people tell me, here's what you got to do to get what you need to have. And, like, I want to just kind of cruise at my own pace, and I want to do my own thing. And my pace might be faster than most, or it might be slower, but it's just my pace. And so I just don't like to be conformed in a box. And I just felt trapped in school, I felt trapped in in work. And I just don't, I don't like to feel I don't want to use the word vulnerable, but it's just like, I just didn't need someone dictating to me on what I can and can't do. And that's that's kind of what set me apart a little bit. That's where I struggled with my parents. And that's where I struggled, you know, in life is when people are like, Oh, no, you have to do it this way. Like why? Why do I have to do it that way. Because that, that seems insane to do it that way I could do it a totally different way, get the same results. And like, who cares, like how it gets done. And so there was a lot of friction in my life to that and then two, I felt like I had to do it because that was the establishment way of doing things. And I just fundamentally just have not been a good believer in that. I just I think the best idea wins every time. And it just might just be different. It just might be a different way to do it. And I think that led to me, going through school in the amount of time that i did i just i tried to figure out problem solving and not try to do conform to what everybody thinks is the best way to do it. And so that I just knew I would have freedom because no one would actually stop me from doing what I wanted to do. Whether it's a control freak, whatever, I really don't care it for me it felt freedom. So I can totally relate to that as in kindergarden, I would always get in trouble for like, it's nap time. I'm like, I don't want to take a nap. But let's let's you know, let's go do something and and that's self awareness of yourself and what freedom means to you, I think is so key and you had the support and encouragement from your wife as well that ultimately helped you make that pivot. And so what was how was the start of your new entrepreneur ventures? Well, I maxed out my credit cards, buying the latest, greatest everything computer and software, it was expensive to grab everything that I needed. And we were just barely getting by, as it was, What was the company and what were the ideas or inspiration come from? Oh, it was just an agency I was it started in an agency, and we do graphic design, web design. And that's what, you know, basically what I started, that's what I was doing before. So I was good at selling like, okay, that's what I'm gonna do. And it was more, you know, doing the worst one thing, getting the cells in completely different thing. And, you know, I spent a lot of time at my dad's, you know, getting advice from him. And he gave me very pivotal advice of what I needed to do. And I was just doing some trade work, or just doing stuff, I just wasn't making a lot of money. And my wife says, Kay, you wanted this now you gotta go find, you got to do two things, you got to get this computer off the kitchen table. And then two, you got to go find some clients. And so I'm like, Alright, whatever. Um, so went to Staples, because that's what you do when you start a new business is you go to Staples. I don't know why you do. And I was going to buy a desk, I went into staples. And there was all these gadgets that I wanted, these printers that were color printers, and I'm thinking in my mind, this is the perfect, you know, to have, as you know, give proofs out to my clients that I didn't have any. But I just I get in my mind, I knew I couldn't afford it. And so this guy turned to me says, Hey, can you tell me the difference between this printer this printer? And I'm like, Yeah, I can't actually cuz I was looking at the same printers. And I says this one is cheaper. But you're gonna pay more over time because of the print yields on it. This one is more expensive, but it prints twice as many. And you know, has a bigger warranty. And the guy looks at me and goes, you know, he was like a big come in staples for years. And you're the best staples employee that I've ever come across. I'm like, I don't work at Staples. And then he looks at my shirt ever read polish on it. khakis. He goes, Are you sure? Yeah. Red polo and khakis at Staples? Helping this guy out? Yeah. And I says, ya know, I'm starting to, you know, start my own business. He says, What do you do, and I said, so I do graphic, graphic design and web design. And he was really, he goes, Well, I just started a business too. I'm doing business cards. And it was the coolest thing ever. It was like he's he was talking about, he needed a website. And he needed someone to help design business cards for his clients. And he had all this, this stuff coming in, he was barely keeping up with the work that he had to do as a graphic designer. And so I left staples with a desk, they bought for $200, a check for $300 net positive $100. And I thought business is going to be the easiest thing in the world. There's a big button for you, if it was easy. But if I went home and told my wife and and I was just grinding away, and I every you know, every day, I would get emails that says, hey, here's the business card she needed to do. And you know, I was making, you know, 10 $15 a business card to design. And I can get like four of them done in an hour, you know, and I was like, Man, this is this is great, you know, but I always hit a wall in the sense of I could only do so many or they only brought in so many and and he was my only client at the time. And guy was nice. And you know, I did the website and was trying to get some other websites, I just do these piecemeal work out there. And I just, it was hard because that was the only thing that was consistent. And I'm like, Man, I'm just an employee again, just doing stuff like I want more. So I'd go out and I'd spent a couple days selling and and got involved with the community and, you know, got in the chamber of commerce in the Rotary Club and started, you know, finding clients that way. And then I went went talk to my dad is just kind of talking about my frustration and you know, just we barely getting by as like, I would have been far better off to stay at the hospital money wise, because I was just is almost the same amount of money I was making at the hospital and it was 10 10x More work. And I'm like, this is just not not gonna be good. So when I talk to my dad, he says, Look, he goes, he goes, let me tell you, this obsess about business. It's all about cash flow. And and you want to diversify your income. And if you only have one client that's not diversifying, you have to figure out different ways because you'll always have ups and downs based off that one thing and so you just stable, stabilize it, you need to do that. And so I took that advice, and I was like, Okay, how do I do this? And I remember very vividly sitting at my desk, designing a business card and I just took time after that business card and I'm like, Okay, I'm gonna just go into a state of being that I'm going to just kind of envision ways and and solutions to my problem. And I remember time blocking it for 30 minutes. And I was just thinking about the problem. And and this is something that my dad taught me as well as, don't think about solutions, think about the problem. And if you think about the problem, the solutions will reveal themselves. And so I was just focusing on what the problem was. And I was probably good 10 minutes into thinking everything about the problem, I was getting depressed at the time, I was like, Oh, my gosh, it's like so many problems. Just I just go through the whole thing. Yeah. And I remember just thinking about just grinding away just doing those business cards. And I looked down, as that's my problem right there. But it's also my solution. And then I had the idea. The idea was this, I went to chuck, who was the the owner, that other company says, Hey, I know that people come in to get their business cards, but would you be willing that I can go deliver the business cards when they come in. So every week, I'll come in, grab the ones that I designed, and I will take out to those businesses. He says, sure, like, like, I have no problem with that. That's great customer service. And I says, Well, let me tell you, what I'm going to do is I'm going to go out there, and then I'm going to pitch him on my services. And I'll give you 10%. And, like, whatever I bring in, I'll give you 10%. And like, I'm not gonna encroach on any of your work, any anything that's magazine design, or business cards, I just want to give get them a website. And so here I had a wealth of people. And this is what I found, if you have a business card, you're doing business, you're starting a business doing business, I noticed I started looking at those business cards, they don't have a website on it. And these are all golden opportunities. And it was sitting in right in front of my face. And so the idea was solidified, I would design a card and and get them all done. And then I'd go pick them up and I just hand deliver it and and I always delivered it to the person that was being made, because I didn't know who the owner was, he can kind of see job titles at time. And I says I'm here to drop off the business cards. Here they are, and they're all man. And these are really nice cards, they were for full color. Front and back, had great graphic design on it wasn't just your standard, you know, basic card, it was really, really nice card. And you get really excited because it was like something that no one else had in the area. And that Oh man, it's so amazing. I can't believe it was just, you know, 29 bucks, and, you know, blah, blah, blah. And they were just really, really excited, right? And I says, Well, I designed it, then Oh, really, that's so cool. You missed that, that's great. I says, I noticed that you did have a website. And I do websites. And and I have it for 299. And we can get your website ready to go. And before you know it, I was closing pretty much 80% of the people that I know dropped off those business cards. Now this is what happened. I gave 10% back to check on everything I did. But they had to redo their business credit. So they can have the website and email address. Just like it's done. We were able to do it. And and before you know it, I had a lot of clients who was doing that very consistently. And so I wasn't just taking money from one area. And even though I was doing it here, I leveraged it in a unique way. And it brought me a ton of clients very, very quickly that needed other things besides this, they needed radio ads and TV ads and all the other stuff. I'm like, Dude, this is great. This, my agency is going to really thrive and and it actually did by solving that problem. And what happened next was that my point in the journey was I was doing a lot of work. And I just I felt like I was delivering newspapers again. Anytime I wanted to make more money, I just had to extend my route. And I was like maxed out. I couldn't do any more time. You know, it was already frustrating at that moment. And I'm like, Okay, I guess this is what it means to hire your first employee. And that's the only way I'm going to do it, you know? And then I thought no, like, this is not like I'm not ready for that yet. Because that brings a layer of dynamic that I don't want to worry about. And so I went back to my Dad says ike, Hey, this is where I'm at. nd he says, Okay, now I told ou the two rules, right? It ays it's as a cash flow and iversity. He goes but I want to ive you a little bit more depth n this now that you're here ou're not diverse in your arket like you you hit the arket and you know, you're ou're not having the onsistency of the money coming n. And then he talked about ays to maybe change my my hought process isn't doing one ffs, that I would get them to ay monthly. And I'm like pay onthly Hmm, that's really good dea. And and so that's where it hanged for me completely cuz I ent back focusing on the roblem again, one off websites nd like, okay, best way to do this is to rank those websites, you know, really nerdy I like I like doing stuff like that. And then they can pay me monthly for that. And then I can host those websites. And I can make monthly after that. And so I literally expanded my services but instead of just doing all the work that way, I became someone that there wasn't a lot of people out there ranking your websites on on the internet. I mean, this is 99 2000. And I was ranking in directories and you know, get getting websites done and getting a lot of phones to ring stuff like that. And I just found my jam, you know, and then my, you know, I was able to ask for more money, and where it was just limited people, you know, then that's where it was, okay, I can ask for a lot more money. That's kind of where the journey started. And I was able to build that up very, very fast, because I found something I was super passionate about. And I found something I was really good at. And it was just a monthly, you know, residual coming in. And then it was like, Oh, wow, like, if you have $10,000 a month, it's just residually coming in. That's great. And if you add to it, then it just keeps on abundantly getting bigger. And I'm like, Okay, this is really cool. And so after that, I just was just shooting for that next, that next rung, and it was just okay, you don't need too many clients, you just got to bring them in the funnel, top of the funnel down to that, where they would pay you monthly. And that's where I'd focus my work on. And it worked really well, like work really well, I found out. And just to give you context, so that you guys would understand this. But I don't believe I think the most inefficient way to get a cell is when you go out cold and try to get a cell. And I learned very quickly that I always asked for referrals, like I just am a referral guy, right? If someone's really happy, that's when I asked her for all? Well, focusing in on the problem. Once again, I found out the ultimate referral. And so I go through a vertical, I always pick a vertical because it was easy to replicate that and I didn't have to put as much work into it. So I pick like doctors, dentists, lawyers, pest control companies, we even had senior living centers and stuff like that. But I focus in on a vertical. And once you had success, I could just pretty much go anywhere in the world and get those types of clients. And so one that went really amazing is I was working with a senior living facility in my area. And I was able to get some amazing results. And they invited me back to the corporate retreat, and it was like a franchise system. So they had pretty much 300 franchisees in a room of me giving a presentation on internet marketing. And I close 200 clients in, like 231 clients in less than an hour and a half to you. So you close 231 clients in less than an hour, at this retreat, hour and a half an hour and an hour and a half. Yeah, cuz I gave it just basically everybody wanted what I was providing, they didn't have the skill set to do it. And I gave a case study of what it did. Basically, it filled a full facility. And then they were building another one because of you know, of the phone ringing, it was just crazy. They didn't like that it was just a minor amount of money comparatively. And so that when that came in, you know, I just basically scaled up the team to replicate what we did, you know, and we just go into the next vertical, I went to the did personal injury attorney had clients all over the United States, but because when I got invited to the top bar association did a presentation there, you know, got like, 40 clients in an hour, you know, after a presentation, it's just and those are really lucrative because they're like, they're willing to throw some major money down. And so that that became my new model of, hey, I'm gonna present one on many, and then they'll come to me, they'll actually want to be asking me to do their work. And I can either say yea or nay. And that's basically changed my perspective of how to how to actually go after business. And if I didn't have the case study, then it would be impossible to do that. I mean, you could do it, it just wouldn't be as effective, I guess. Now, you were able to create a process of when you were feeling stuck when you first started business, and you found a process of time blocking, and then focusing the intention on the problem. And then from that you were able to find solutions to the problem, and then find ways to complimentary add value to clients. And then you built this model that you could expand your business by going to different verticals. Yeah. Yeah, it was fun. I mean, I enjoyed it. Because I love to solve problems. I mean, that if there was like, like strategy games is like my my jam. I love strategy. I like try to figure things out. That's always been my way. And I think that's I think that's the reason why I just don't like to be conformed to what people think needs to be done because I don't know if that's the best way to do it. It might be you can find your own way. I can find my own way. Yeah. And so I like that I like That is fun. But what happened next was I realized that things were going great. And then I got really depressed. And I want to tell you that depression doesn't usually hit me a lot. But I was scaling the business. And I found out what I didn't like about work. And we had 54 employees at the time, and I was depressed man, I, I was doing HR stuff, I was doing stuff that I just didn't like to do. You know, there's just my day was full of just trash. From my perspective, yes, we were making a ton of money, but I wasn't happy. I literally wasn't happy. Because I'm a visionary. And I like to get out there like to be, you know, way on top thinking of things. I don't like to be in the weeds. But, you know, being a business owner, you know, it's, it's tough. And my dad would always just try to encourage me to surround myself with people that compliment you that you don't necessarily, they have strengths that you don't and, and so I did. But I just I got into the minutiae of just being the boss, and I hated it. I did. And so what happened next was I was just looking for the next opportunity. And I was on Craigslist, because that's what you do when you have 54 employees, and you're too cheap to go to Staples, because you're smart and business now, because you could probably get a free desk, on on Craigslist, where you'd have to pay $200 at Staples, right. And so anyway, I was on Craigslist, and I saw this ad. And the ad was, hey, if you go to this website and get 100 people to sign up, you'll be entered to win an iPod Nano from Apple. And this is when the iPod is 2005 is when the iPod Nano came out revolution, you know, it was just off the chain. And so I'm I'm all in. So I clicked on that ad. And that's where I can honestly say my life stopped for a moment. And I was caught away in the future. And I went to this website called YouTube. And I watched something I never seen happen online before. Where you play, you push play on a video. And it didn't have to buffer all the way to the end before it started. It just played. And I was like, holy cow. This is awesome. And I just got sucked in watching videos. And I was looking, it was a new toy for me, right. And I noticed that there was like an embed that you could take some HTML, and I can put on any website and I can embed these videos that are so disruptive. And I'm like, This is it. This is it. And I went back. This is in 2000, October 2005. And I found an upsell baby like I literally did, I could literally go on those those 850 clients that I had, I could sell them a video to embed on their website. And I did I just I spent the whole time not trying to get new business but just take care of and upselling the other businesses. And over the over the course of 2006 to 2000 mid 2007 We shot and produced over 800 videos. And I I was having fun. It was just so great. And what happened next was transformative for me very specifically. Because I remember man, I always wanted to create Superbowl commercials. And yeah, I'm doing commercials now. But it's not. You know, it's different. But it's it's cool. And I love it, you know, and I got really, really, really excited about it. And I just I'd wake up and I wasn't depressed, I just was ready to take on the world. And then I just noticed, because Google actually purchased YouTube in 2006, late 2006 for 1.6 5 billion in 2007. All those videos that I made, started to show up in search. And if you remember my business was to make websites and then rank them right? Well, these videos were out ranking my websites. And I'm like, dude, here I am fighting with Matt Cutts, the anti spams are, then there's some update that takes all my websites down. And then I have to like hack it and get back up and figure out what tactics or strategies can go from there, which I love to do. But I don't like to do it as frequently as it's happening now. Or I can make a video, give it a good title, and it outranks it. And then for me, the aha moment was, I just need to make sure that I do what YouTube or Google wants, and then I just being in line with them, and then everything will be okay. But then to me, I thought, why am I going through all this process and I haven't all this headache of all these people and ranking websites, building websites, when I could just go out and make videos and get them ranked. And so I sold off that portion of the company where we did website design in ranking, and put that out, and I kept anyone that paid over 10,000 a month, and then I was was doing just fully 100% video. I want to impact that decision real quick. Yeah. Because there's something really valuable there of willing to let go of sales or income to focus on something that you knew that was the aha moment. So take me through that mindset of that willingness to to go all in the willingness to commit and to even say no, to to fail. I was depressed every time I think about all the all the workload that that entailed. And then I saw an opportunity where I was doing what I wanted to do with less workload, and less less liability. That was a no brainer for me. I mean, I think people can struggle because like, oh, no, I built this up, well, then sell it, like, like, I didn't get the value. Like, I way undervalued it, I really didn't care. Because I'm not in it for the money. I know, that seems weird. But I'm like, I met it just do I want to do. So that's what I wanted to do. So I just got rid of it. And for me, it, I was still working with the same people I was working with same clients, I just wasn't doing their website anymore. I wasn't ranking the website, I was just going all in on the video. And it was more more in line with what I wanted to do. And the cool thing about it was the website, we get phone calls every once in a while. But these videos, for some reason people were using the phone, like without rank and man, boom, they were using it watching a video and they're like, Oh, this is really cool. And they call them you know, because it was taking them through the sales cycle, the sales process, and where a website is all just written and boring, right. And I'm like, Hey, this is really cool. And so that was a huge decision. It was just me, and, and two other people that we stayed on. And then because we kind of outsource our video production, like because if you do an all around the world, it's easier just to hire someone to go get it. Once you have the formula and go from there. And then I just was just ranking videos in Google, you know, we went from the model of one offs, where we just go and do it to residual where they paid for it monthly, then we move to the model of doing paid, paid per lead. So we just own the asset. And then, you know, people just pay for the lead. And that became very, very lucrative. But where it changed for me was I once again, I system systematize, something, I was having some great fun, and then it just became boring. Because it's just like the same old, same old again. And I remember going to my friend who had pest control company, I'm like, Dude, I can get the phone ring for you. And I sold them on it. And he's ready to go. I'm like, Okay, I'm gonna just build up the last vertical pest controls can be my last one. And I'm going to sell that, and I'll figure out what to do after that. And so in my mind, I had the plan. And there's a lot of pest control companies out there and then too, they pay pretty good per per lead may get someone to manage it. But I didn't have to worry. I just had that income that was always coming in. So we did it, we crushed it. And we started building it out. We probably had 30 Pest Control clients, and it was going really well. Well, that my friend that I did did that first initial test with getting the verbiage down and everything right. He calls me up and he's like, Dude, my business is exploding. I mean, we've quintupled based off of all the phone that's ringing in and, you know, we're out ranking stuff, and it's great. And so I he goes, I personally have to go out and be a technician now. And so I go to just the big commercial clients or the people that pay him a ton of money. And I just give him you know, my personal touch. And he goes, I met someone that needs your services. You want to meet him, I'm sure. So I went in, I went to this piano store. And remember, the owner came out and met me and he says, Yeah, I heard you're the guy that does YouTube and marketing and you're like this sometimes this weird genius and, and he goes, I want to show you what we're doing to sell these grand pianos. And so I went in there and my jaw just figuratively hit the ground. I just it just like, oh, you know, it couldn't believe what was going on. He showed this amazing, you know, music video. And he put these pianos on top of mountains in, you know, in, you know, out in pastures and all this heaven and beautiful music and I'm like, Oh man, this is so cool. And I says, Well, how many grand pianos have you sold? And he goes zero. I go, what is the grand plan to go for? And then my job was like, holy cow. The grand pianos are really expensive, right? And is it bad? I just, I just I think this this YouTube thing is the future. And so I asked him, you know, what do you really want to do? And he goes, I just want to you know, make videos make make music videos. And over 18 months of working with them, they went from just a few 100 I guess they were 10s of 1000s of subscribers to 1.8 million subscribers, and to hundreds of millions of video views. And if you go to YouTube, you can check out the piano, guys. But yeah, that's what I really incredible production value. Yeah, that's when I really found my jam. Like, I felt like, I knew what I wanted to do. And remember, I always said I wanted to make Superbowl commercials. It wasn't that I realized at that moment, when I was was working with the strategies and marketing strategies and tactics and stuff like that with it with these guys, that it just I knew what my jam was. And when I was eight years old, you know, we this was some of the best Superbowl commercials ever existed 1984, you had Apple, you know, the Ridley Scott, Apple ad is just off the charts. And at that time, then you had Wendy's that had amazing marketing campaign called where's the beef. And I realized that all he wanted to do is create content that people would talk about later. You know, there's a difference between quit creating content, but like people would talk about it at home and at school and all that other stuff. They're very interested in what's actually happening. And that's what I wanted to do. And that's what I was starting to do. And I'm like, I found my passion, my love. And that's when I went, Okay, I'm done doing that. And all I'm going to do is do audience development. And I haven't looked back since then, this is literally all I've done since then. Because everything led me to the moment of, hey, I'm going to create content that people are going to talk about it, but then I'm going to monetize on that content, I'll figure out a way to take that content and find ways to make money and I went all in on YouTube haven't looked back my agency, that's all we do. We've worked with some of the biggest brands on the planet. You know, we work with Amazon, Netflix, Red Bull, you know, Epic Games, fortnight, stuff, and you know, the whole bunch of great brands like Adobe, and then we work with the biggest creators on the planet. And, you know, like Mr. Beast, and so many so many others, but it's just like, we became very good at knowing what works and what virality is, and how to how to leverage that virality. So that can make money in one aspect or another. And I don't know, for me, James, to just be honest with you, that's when my flow hit. And I just, I just knew this is what I was put on earth to do. And I just I felt good waking up and having these crazy ideas and I'm able to pull them off. And then to you know, creating content that people still to this day talk about, it's everything that I wanted to do. And that's that's that's where the clarity came in. And then to it like a built around that where it could impact others too, because it's like, I found that the only way that I can continue to put good content out in the world and and have that happen is to help others do that as well. And that's where I do a lot of consulting and mentoring. I wrote a book. And you know, just it's just been great to help individuals find their passion and put out great content to the world to impact the world. So I absolutely love how you found your passion and the impact that you're out creating in the world. Because it wasn't always that way. Right? When I first started off in a hospital administrator, you were ambitious, and you wanted to, to find a way to generate income and abundance that was close by or that enabled you to stay with your family. And somewhere along that journey, there was a pivotal moment where your relationship with money changed, right? When you started building up, and you started building this ad agency and having like 54 employees, but somewhere along there, there was a pivotal moment when your relationship with money changed where you weren't doing it for the money because at times, people get caught up in well, I'm making so much money or I'm doing all this, you know, oh, this passion project here. Maybe you know, I just put that off to the side. And so I think that's really inspirational, how you were able to find what you were put on earth to do. And your journey of overcoming all these different challenges and obstacles that were laid out for you. You know I do a lot pro bono just just just the nature of who I am. Because it's more about what I'm doing. And I do believe when you do stuff that you love to do money will follow but it just does and you know sometimes you have to do things for free before you know things you're able to charge but I want to I do want to Let everyone know, apart and being you know self sufficient in business is by creating a reputation that people want to work with you. And that means you got to do really a great job for me, I just want to knock it out of the park every time. And the moment that I had the clarity of I want people contacting me instead of me contacting them that that that change business, because then it was I didn't have to put energy and effort into prospecting. It just came. And I can honestly say, every single one, in the last 12 years, every single one of my clients has come from people asking me, or someone referring them to me, based off of my work, and it's great, because then you can just choose what projects you want to do. And usually, when you work with people that have certain characteristics, they usually interact with people with the same characteristics. And so I just won't work with certain types of people, I don't care how much money they'll pay with pay me, I just, I don't want it, they don't need it. And I think for me, it's like when you work with the right people that always, you know, extends opportunity, I want to unpack something with you the next pivotal moment. You're the executive producer of The Chosen. And it's one of the number one highest crowdfunded video projects in history with over $50 million raised. And I just curious to ask you about how that idea how that inspiration came to be, and what you're creating with it? Well, I can honestly say that it's my passion project that is taking all my time, which I love. But I put a conference on every year it's called Vid Summit is where the biggest people in the YouTube Space comes together and learns all about making money and you know, extending their brand and really leveraging the opportunity, which is everything YouTube online video. And I was at the conference, and I always invite my keynote speakers back as I just give them a ticket. And the previous year, we had Jeffrey Harmon who's the it was the principal at Harmon brothers. It's an ad agency. He and I actually executive produced the Squatty Potty pooping unicorn ad. That was the most viral that most viral video ad of all time. We CO produced that. And I was working with his agency to do it. And I was the project lead. And so I invited him back and he's like, I can't come you know, am I right? That's fine. He was too busy. So I'm opening on a conference and then I get his text. He goes, is my ticket still good? I'm like, yeah, he goes, okay. I'll be there tomorrow. And he comes to the conference. And he marches right up to me finds where I'm at. He says, Did you gotta see this video that I have? And like Jeffrey, like, I'm literally putting on a conference here. Like, there's 1000s of people here and I'm putting out fires. Can't you just email it to me afterwards? We can do it later on. He's no, you got to stop everything. You got to do it now. That's his personality type. I'm like, I'm not gonna do it. Now. I got a lot of stuff that's going on. He's like, No, you got to do it now. And I'm like, Okay, well, he wasn't gonna come and he flew all the way here for me to see a video at least I can do it. How long is the video? 18 minutes. I ain't gonna walk to the summit. Yeah. This is the craziest time of the year for me. I guess. I got to knock it out of the park here. So no, you got to do this. Anyway, so we found a room and we were looking around his little Chromebook. His Chromebook was like a bag. It was just a small little thing. And I saw a video so low budget Christmas video that a guy made for His church, about the birth of Jesus Christ, it was done in a fresh way. And I I was just pulled in man, I was just like, holy cow. This is like, there's depth to this. There's heart and it just it pulled me in. Anyway, I get pulled out. Because there's an emergency. I only got like 12 minutes into it. He says you can't go now. I says Jeffrey, I go, I know where this is going. I go, I don't I don't need to see anything else I'm in. If I just need to hold the light. I'm in this project because Kol I want you to meet with the Creator next week. And so got done with Vid Summit. I watched the rest of the, of the show is called the shepherd. And then I met with the Creator the following week. And then he shared his vision that he had about making a TV show. And he was a Hollywood director, did 18 feature films, you know, just really, really talented guys same age as me. And he's just want to do but he wanted to do it outside the Hollywood system. And Jeffrey had the idea, which is they have a thing called Angel Studios, which is kind of a disruptive thing where they're putting you know their original content On on the internet. And this would be like the first project to kind of kickoff the company and stuff like that. So they couldn't partner with Dallas. And so they wanted me to partner with them. And so there Dallas and I became partners. That day I saw the vision, I wanted to be a part of it, and we decided, hey, we're gonna forego Hollywood, but we're gonna go crowdfund it. And my job was to develop the audiences. That's what I do. And I've done crowdfunding campaigns in the past, and we just, we're just work all working together to get the show funded. And we surpass the all time crowdfunding record and film and television, we blew, Mystery Science Theater, 3000, who hold direct held record, and Veronica Mars who held the record, but way out of the, we just, we just basically went way higher, and it was with basically no social presence, you know, we were creating our social presence as we're going. And that led to, you know, we're now in season two, we just finished season two of The Chosen. And it's still the highest crowdfunding project of all time. And for me, it's, it's literally taking two of my passions and bringing them together is having content that people talk about, you know, and, you know, I'm a devout follower of Jesus. And so like, that was just super enlightened since the whole show is about his ministry, and then gathering his disciples to go out and teach the people of the world, you know, things that would change the world. So So powerful. And I absolutely love how you do it in a way like in watching the shows how you do it in a way where a shot like Game of Thrones, where it's just like this, this wrongness and just the storytelling, it's so moving, and I really want to commend you on that. Well, I can't take any credit for that. That's 100%. My business partner, Dallas Jenkins, who is the writer, we have two other co writers, Ryan Swanson, and Tyler Thompson. And those guys are just amazing with the script, I just do the CEO of the company. So I run the company, and then we we work really heavily on the social aspect of it, getting it out there and getting people to talk about it developing the audience and going from there, you know, so a lot of the body of the stuff that you see on online is is, you know, started with us, you know, just from sharing the vision. And that's where we're at today. I absolutely love the co creation. What a journey, Darrell, when you started and learning from your parents about hard work and persistence and not giving up from a very young age learning the value of money from being just seven years old. And, and working a paper route with, with you being a family of 10, right, learning about how to grow that income and how it would take time and energy. If you wanted more money, you would need to create more routes, right. And that was a valuable lesson that was set you up for later. And then your father also been a mentor to you taught you about investing. And that's when you were you did your first investment in investing cows, and then milking cows to generate income that would help with the upkeep. And these are all such powerful lessons from such a young age. And then you learn about flipping cows, where you are generating abundance, before 10 11 years old, you were able to flip cows for profit. And then your dad taught you the value of real estate having you go there by yourself to negotiate with the farmer and bring cash a bundle of cash that you have saved up because you were you learned the value of the 80-20 rule about putting money into savings and investing in something have a big return. And when you did that process, and when you sold that lot in that land, you were able to not only pay for your two year mission, which was your next transition, you were also able to buy a piece of land later on as well. And so that's how you wow, I didn't really spend that much time in order to invest rather than just earning meager low interest rates at the bank. So all these lessons from that you pivoted and you went and you learned about happiness. When you were there for two years and mission, you were serving people who were happy with not a lot, not a whole lot, but with a value and with relationships. And that gave you a perspective because growing up you were that rebellious kid who was all about it was all about you. But that gave you the perspective of serving and being able to realize where people come from. And then your grandfather who mentored you throughout your journey as well, where he taught you the value of hard work, like just watching him and teaching you and being able to see you and speak to you in a way that you could receive and provide you guidance when there was different challenges or obstacles. And then you always didn't like the way the school system was Set up because you want to go at your own pace you didn't like the rules that they imposed, where you wanted to find your way, a better way. So you set out with a goal, to finish a four year college degree within two and a half years, while having a baby and a new family while working graveyard shifts, while you were doing an internship, that at a local hospital administration, you were juggling all that. And while it was very tough and difficult, you learned valuable lessons from that. And then your first job out of college was essentially going into this hospital administration, because you had this dream of creating Super Bowl ads, but you knew in your heart, you're just big on family, you're all about family, and you knew what it would take would be moving to some of the big cities like LA and New York and whatnot. And so you made the decision to pursue, okay, what can I do here locally? And how can I generate abundance from that. And so from that, you found your path to the hospital administration, and you were doing the internship or you finished the entire internship in just a week, and you help them save $865,000. And you saw a path of okay, this is this is the guy, the CEO, the guy I want to be, and it broke your heart when you ask for just a $10,000 raise from saving them 865,000. And they were saying, you know, you'll be earning more than your supervisor or this is just a corporate way, you have to just climb the ladder, and you were like, and they said, you have to do it in 15 years. And you were like, I can do it at five, you know, and so you had the love and support of your wife to be able to quit that job and say, Okay, I'm going to pursue, you first started looking at different job opportunities, but then you really knew what freedom meant to you, and starting your own business. And ultimately, that's what you did, you got the support. And you went out there and your first business was at Staples, where you were adding value to another customer wearing red, khaki, red shirt, and khakis, and you were able to do your first sale. And as an entrepreneur, you realize very quickly that you have to put on different hats, not just the hat of the creation, like running the ads or creating a website that you're good at. But also what way of tapping into sales, how can I generate more abundance through sales, and then your father giving you more mentorship and helping you create this perspective on focusing on the problem. And from that, you were able to see a solution where you were able to add value to customers and build referrals and find a win win situation with an existing existing customer. And so that really helped open up your mindset of entrepreneurship, and you were able to develop systems and models to grow. But all that success of building this agency empire and having 54 employees wasn't really making you happy, it felt like another job to you. And so when the opportunity came, and you saw an opportunity to this thing called YouTube, and you saw the vision of what it could possibly become, you're helping companies rank on websites, and then you when Google bought YouTube, you were able to figure out, wow, these videos are actually out ranking the websites themselves. And again, you saw opportunity, you were able to leap and leverage and go all in on it because you knew that you were called to serve in this way you knew what you put on earth to do. And that's when you said no to even money even to the existing customers to focus on what you were born to do. And from that transition, you were able to consult and help influencers all over the world. And you go on to be able to live your life with purpose. And then creating shows like The Chosen or co-creating The Chosen and serving and making such a big impact in the world. What do you most hope people get from your story? I think at the end of the day, happiness comes from you know, surrounding yourself by people that you love, and doing the things that you love to do and just figure out what it is. And there's always an opportunity. It doesn't matter how unique it is. That I think that's why I love YouTube so much is because there's there's a community for everyone. There's content for everyone. And it's a place to gather. And I think there's a lot of opportunities. I had a student that I mentored she's 86 years old, and that I think the thing is, YouTube's like has this. There's a lot of ideas that it's just for the young people. But she was very passionate and loved what she what she does, and she cooks and you know she likes to give grandmotherly advice and it is amazing to see a lady in one year make well over seven figures. More money she's ever made in her whole life. And she's at the end of her life, but she's like passing on that information to the younger generation, you know, people that are there, and I don't know, it's just very, very cool to see people do what they love to do, and see them, you know, really make a huge impact in the world. Beautiful, what comes up for you, when you hear the words, Enlighten Millionaire? I would have to say abundant I, you know, abundance, I think it makes me reflect on when I felt poor. And I don't mean poor in the bank account is when I was serving my time in in Paraguay, in the middle of South America, as a young young kid, and seeing people that were more enlightened than me. And they didn't have everything in life, but they had happiness, and to see that happiness, and then on contrasting some of the people who have the most money in the world, that they are literally dreary, you know, they are literally depressed. And for me, enlightenment is more understanding the why and the what. And that you're abundant that and I think that's what I seek, you know, like, I don't, I don't worry about money, I think money will come to me, as I do stuff that I'm doing what I love, it just doesn't it always has been. But it's the abundance of, of that balance. That that helps you give you purpose, meaning and happiness. Mm hmm. Beautiful. And I really just want to express to you gratitude, Derral, I this podcast, this wouldn't have been possible without you. I really honor you and the way you serve, and how you help, help me help so many people around the world. Like, I remember a time when I was sitting there just remembers like raining. It was like midnight, and I had put up a video where I was just like throwing stuff at the wall. And I was clicking the Refresh button, just hoping like, oh, maybe the algorithm will pick up like another refresh. And I remember just feeling so stuck and frustrated. And I remember I I felt so grateful to be able to learn from you. And that's when I discovered you and I discovered not just the formula of what you put here like this. This has helped me so much. Yeah. notes in there, huh? Yeah, man, there's so many nuggets of wisdom here. And as as you know, if you're listening and you want to be a creator, you have to get this right. I got so excited when I read it. I bought like 11 just to give it to friends and family. So I really want to just honor you for this because of what you're creating. And just really from the bottom of my heart. Thank you so much for being you and your Grandpa Jack. Right. What you shared about him being a mentor about how you're creating the ripples of change in the world. You're doing it brother, so thank you. Thank you. Thank you and Flow On!